- Search Engine Optimization
Search Engine Optimization is not simple and straight forward. It takes testing and tracking and adjusting the variables continuously. For some businesses that rely heavily on internet sales, high search engine placement is key and worth this attention.
The internet is a dynamic thing, new sites are being developed and old ones updated, keeping the mix in constant motion. The trick is to stay afloat and here’s how you can get started:
Step 1: Get your home page working for you.
Step 2: Let your images do the talking.
Step 3: The more quality content, the better.
Step 4: Instructions go a long way
Step 5: Word of mouth work on the internet as well
Sure you can pay to get to the top of the paid listings, but we believe that organic SEO techniques are the best method in the long run to give you the best chance of staying on top.
Effective search engine optimization doesn't happen over night, some engines will take months to see the effects, but persistence and patience go a long way. We will provide you with monthly reports that will illustrate the progress along the way.
Contact us to find out more about using your position in the search engines to increase your targeted website traffic.
Title your links. Not only does this help those who are visually impaired, but some search engines use these to determine relevancy for a page.
Site maps will help the search engine robots find every page with just two clicks.
Some HTML tags help increase emphasis on certain keywords. For example, use the <b> </b> tags around some of your keywords on each page - don't go crazy here, but this can help.
Take advantage of newsletters. Offer articles to ezine publishers that archive their ezines.
These links can remain active for many years. The content posted to your site as well as sent out to your list, will also increase the keyword concentration, an added bonus.